Emails hold the business-building power you need to catapult your small business to the next level. If your business is not utilizing the marketing power of newsletters, you could be losing out on opportunities for growth. Starting a newsletter will serve multiple needs in your small business. You can use a newsletter to promote your …
Running your small business is not a walk in the park. While there are perks to being your boss, the downside is that you are solely responsible for the growth of your business, which could lead to burnout. So, after you have established your online presence, the intensive work of building your business from scratch …
Regardless of your business niche, having a social media presence can take your marketing efforts and elevate them so that your brand becomes impossible to miss. It’s not only enough to have a website, you need to incorporate socials into your online strategy to set up your business for success. In this guide, we will …
If you are in a customer-centric business that directly handles customers, you will likely encounter upset clients. It can be unpleasant and stressful working with angry customers, but that’s when good customer service skills are crucial. How you react under pressure impacts the future of your relationships with customers. From our 13-years of offering customer …
When setting up an online store, you need to keep track of various things to make your e-commerce business a success. From your business plan, marketing tactics, and online tools to cement your online presence, it’s easy to make mistakes that could cost you your online business. Ensure you start your new e-commerce business on …
A website is the focal point of all your marketing efforts for your business. While building a website is the first step to growing your online presence, the next step is to market your website to get your brand name out there and improve brand awareness. For you to effectively sell your products and services …
Are you on a tight budget? Here are tips to market your website Read More »
Whether it’s for promoting a small business or sharing a passion project, having a blog is a great way to build your brand online and be a credible authority of information in your area of expertise. However, running a successful blog takes effort, and when done right, you can also generate some extra income on …
Ways to Monetize your Blog and Make Money Online Read More »
The online market has taken the world by the storm, with a dramatic shift seen in the move from physical stores to the web in recent years. Technological advancements and the convenience of online stores have attracted the lion market share of buyers, fuelling an upward trajectory in the growth of online businesses, away from …
E-commerce: Security threats you should keep your eyes on Read More »
Even in the wake of digitization and the explosion of new technology, such as social media, emails continue to be the centrepiece of digital communications in businesses. Notably, with most people checking their emails first thing in the morning, it’s easy to see why emails are the cornerstone in delivering effective personal and business communication. …
The key to a successful online business is user engagement. It lets you know if your website is well-poised to drive conversions and increase sales. When potential customers are satisfied and have a positive experience with your website, it automatically improves the quality of engagement. User engagement measures the reaction of users to your website …
