Startups & Business Hacks

How to tell a Compelling Brand Story

How to tell a Compelling Brand Story

Making sure your brand has a relatable and purpose-driven story is essential in creating a successful business. Storytelling has been adopted by many businesses to capture audience attention, increase brand awareness and cement customer loyalty. Essentially, a brand story establishes how your business is perceived by potential customers, which drives customer loyalty. It should be …

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How to create selling product descriptions for your online store

How to Create Product Descriptions for an Online Store

When running an online store, you need all the help you can get to convert visitors into customers. Writing selling product descriptions is one of the ways you will entice potential customers and have them purchase a product. Fortunately, we have tips to help you write killer product descriptions and drive customers right into your …

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Customer Retention Strategies for your Online Business

Customer Retention Strategies for your Online Business

While customer acquisition is arguably the most important strategy to grow your online business, you should also focus on retention. Acquiring a new customer costs five times more than retaining an existing customer. Focusing on customer retention will reduce your marketing budget, and when done right, it can drive up customer acquisitions as your customers …

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How to nail Customer Service during the Holidays!

How to nail Customer Service during the Holidays!

During the holiday rush, it can be tempting to only focus on improving conversions and profits. However, it is crucial to also concentrate on delivering exceptional customer service to your clients. Neglecting or providing a sub-par customer experience will not only cost you clients but will also ruin your hard-earned reputation. In this post, we …

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