Making sure your brand has a relatable and purpose-driven story is essential in creating a successful business. Storytelling has been adopted by many businesses to capture audience attention, increase brand awareness and cement customer loyalty. Essentially, a brand story establishes how your business is perceived by potential customers, which drives customer loyalty. It should be …
Regardless of your small business niche, a solid content strategy will take your brand a notch higher and help you stand out from the crowd. Great content can improve your brand reputation, do wonders for your conversions, and is also a crucial tool in your digital marketing toolbox. Hence, running out of new content ideas …
Emails hold the business-building power you need to catapult your small business to the next level. If your business is not utilizing the marketing power of newsletters, you could be losing out on opportunities for growth. Starting a newsletter will serve multiple needs in your small business. You can use a newsletter to promote your …
Running your small business is not a walk in the park. While there are perks to being your boss, the downside is that you are solely responsible for the growth of your business, which could lead to burnout. So, after you have established your online presence, the intensive work of building your business from scratch …
When running an online store, you need all the help you can get to convert visitors into customers. Writing selling product descriptions is one of the ways you will entice potential customers and have them purchase a product. Fortunately, we have tips to help you write killer product descriptions and drive customers right into your …
How to Create Product Descriptions for an Online Store Read More »
Building an e-commerce site is a lot of work. You require a great product, optimized site design, and well-written product descriptions to make it work. To create a successful e-commerce website, you need to take it a notch higher. Fortunately, we have tips to help you set your e-commerce site for success. Here are some …
While customer acquisition is arguably the most important strategy to grow your online business, you should also focus on retention. Acquiring a new customer costs five times more than retaining an existing customer. Focusing on customer retention will reduce your marketing budget, and when done right, it can drive up customer acquisitions as your customers …
Customer Retention Strategies for your Online Business Read More »
We are smack at the beginning of the new year, and there is no better time than now to make smart goals for your small business. At the back of our minds, likely in writing too, we have personal or business goals to propel us throughout the year. They might be unreasonable and unrealistic but …
During the holiday rush, it can be tempting to only focus on improving conversions and profits. However, it is crucial to also concentrate on delivering exceptional customer service to your clients. Neglecting or providing a sub-par customer experience will not only cost you clients but will also ruin your hard-earned reputation. In this post, we …
How to nail Customer Service during the Holidays! Read More »
With the holidays quickly rolling around, travel is the first thing that most people think about for a break from the monotony of life. If you are in the tours and travel industry, there is no better time than now to take advantage of the rocketing holiday tours demand and boost your revenue. The best …
6 Marketing Strategies for your Tours and Travel Business Read More »
