If you already have a website and a solid social media following for your small business, you might be wondering how to convert the traffic into leads. Here is where a landing page comes in! What’s a Landing Page? A landing page captures all the information you need to convert a potential customer into a …
Regardless of your small business niche, a solid content strategy will take your brand a notch higher and help you stand out from the crowd. Great content can improve your brand reputation, do wonders for your conversions, and is also a crucial tool in your digital marketing toolbox. Hence, running out of new content ideas …
Once you have set up your online store, you need to employ SEO strategies to maximize your exposure on search engines. Although you need to use various SEO techniques interchangeably to be successful in achieving your online goals, backlinks are the most crucial search-ranking factor. Understanding how link building works can go a long way …
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Your website’s design and structure play a crucial role in conversions from your online business. A website is the first point of contact for web users to your business. You want to ensure that you leave a good first impression by offering your visitors a flawless user experience. Optimizing design elements and site layout will …
As a website owner, your top priority is increasing holiday traffic and getting viable leads or conversions for your business. The holiday season presents an excellent opportunity to attract and retain customers on your e-commerce site. However, one of the greatest mistakes you could make is not preparing for the traffic. Getting ready for unforeseen …
With the holidays just around the corner, it is a fantastic opportunity to leverage the spending season to grow your profits. To do that, you need to nail your holiday marketing plans to lure in customers and drive up sales. Ideally, your promotions and marketing activities should start before the festive season is in full …
With the holidays just around the corner, there is no better time than now to plan for your holiday sales. The holiday season is the biggest spending period of the year and has the potential to boost your sales significantly. Hence, you want to ensure that your website design is ready and geared up for …
Whether you have an e-commerce shop, company site, or a personal website, blogging is crucial for a successful brand. Not only will it catapult you to the top of search results, but it will also position you as an expert in your field. But to do blogging right, you first need to determine your style …
Content auditing is a crucial step to running a successful website. It is a powerful strategy closely related to your search engine optimization (SEO) and content marketing efforts. Essentially, to carry out an effective content audit, you need to compile your blog content to assess its effectiveness in achieving your online goals. Plus, devise tactics …
If you are a freelancer or want to branch into a new career path, having a personal brand will help you stand out from the competition. A personal brand is a surefire way to catch the eye of recruiters, land coveted job offers, book top clients, and thrive in a saturated job market. While a …
