It is no secret that getting visitors to fill out lead forms on your website is essential to drawing in new customers. Lead forms are an integral part of any website, and the success of any business depends on their effectiveness. An effective lead form will make it easy for visitors to fill out the necessary information that you need to contact them.
In this post, we will cover how to configure your lead form and all the elements necessary to get the best results.
1. Create a form that is easy to read and understand. Use clear labels that clearly state what information you are requesting and guidelines on filling out the form. Ensure you organize it logically, so visitors can quickly and easily fill out the required information.
2. Make the form visually appealing. Use colors and graphics that are aesthetically pleasing and consistent with the overall look and feel of the website. Visitors should be able to identify the form, and the overall design should be inviting and attractive. It will not only make the form more appealing, but it will also make the process of filling out the form seamless and more enjoyable.
3. Optimize for user experience. Make sure the form works well on both desktop and mobile devices. Ensure the lead form is easy to use and responsive so that your visitors do not have to scroll too much or wait too long for their answers to be processed. Optimize it for speed and accuracy to make it easier to complete it promptly. Provide clear instructions for visitors to know what information is needed and how to provide it.
Related: Tips to Optimize your Website for Lead Generation
4. Eliminate unnecessary fields and review the length. Visitors should be able to complete the form quickly. Unnecessary fields can be distracting and cause visitors to abandon the form. Carefully review the form length to ensure it is not too long or too short for the information you want to acquire. You can also include a progress bar or other visual indicator to let visitors know how far along they are in the form completion process. Balance the number of fields with the amount of information you need, and make sure that any required fields are marked.
5. Use checkboxes and radio buttons where appropriate. Checkboxes and radio buttons are convenient for visitors when filling out forms, as they can select multiple options in a single click. Buttons can speed up the form completion process and make it easier for visitors to enter their information accurately. However, ensure you do not overuse these elements since the form can become confusing and complicated. Carefully consider the elements necessary to include and which to eliminate to streamline the process.
6. Use A/B testing to optimize your lead form. A/B testing is a great way to evaluate the effectiveness of your lead form and make improvements. By testing different versions of the form, you can see which version achieves more success in getting visitors to fill out the form. Analyzing the data from these tests can help you identify areas for improvement and make changes that will increase the number of visitors that fill out the form.
7. Offer incentives to encourage form completion. Offering incentives such as discounts, free shipping, or other rewards can be a great way to motivate visitors to fill out the form. You can also include a call to action at the bottom of the form, such as Sign up now! or Submit for your chance to win!
8. Test the form before launching. Once all the form elements are in place, it is time to test them to ensure that it works and that all necessary information is collected accurately. Test the form on multiple devices and browsers to ensure it works for different visitors. Plus, eliminate unnecessary fields so it takes a shorter time to complete.
A lead generation form has numerous benefits. From capturing new leads, brand awareness, aiding your retargeting efforts, and converting your visitors into customers, which ultimately boosts your business.
Related: Lead Generation Practices to Scale your Business