How to Spot Phishing Attacks

How to Spot Phishing Attacks

Knowing how to spot phishing attacks can help protect yourself and your business from being duped by hackers. But first, to spot a phishing attempt, you need to know what phishing is. A phishing attack is where cybercriminals send fraudulent messages to unsuspecting cyber users to trick them into revealing sensitive information. Phishing could lead …

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Customer Retention Strategies for your Online Business

Customer Retention Strategies for your Online Business

While customer acquisition is arguably the most important strategy to grow your online business, you should also focus on retention. Acquiring a new customer costs five times more than retaining an existing customer. Focusing on customer retention will reduce your marketing budget, and when done right, it can drive up customer acquisitions as your customers …

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How to nail Customer Service during the Holidays!

How to nail Customer Service during the Holidays!

During the holiday rush, it can be tempting to only focus on improving conversions and profits. However, it is crucial to also concentrate on delivering exceptional customer service to your clients. Neglecting or providing a sub-par customer experience will not only cost you clients but will also ruin your hard-earned reputation. In this post, we …

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Prepare your Website for Holiday Traffic

How to Prepare your Website for Holiday Traffic

As a website owner, your top priority is increasing holiday traffic and getting viable leads or conversions for your business. The holiday season presents an excellent opportunity to attract and retain customers on your e-commerce site. However, one of the greatest mistakes you could make is not preparing for the traffic. Getting ready for unforeseen …

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