Knowing how to spot phishing attacks can help protect yourself and your business from being duped by hackers. But first, to spot a phishing attempt, you need to know what phishing is. A phishing attack is where cybercriminals send fraudulent messages to unsuspecting cyber users to trick them into revealing sensitive information. Phishing could lead …
Regardless of your business niche, having a social media presence can take your marketing efforts and elevate them so that your brand becomes impossible to miss. It’s not only enough to have a website, you need to incorporate socials into your online strategy to set up your business for success. In this guide, we will …
As a business experiences massive growth, its website needs to adapt and scale upwards to keep up with the rapid changes. Investing in a dedicated server is the best bet for websites experiencing performance issues due to an unprecedented surge in traffic or data storage space. These issues manifest in website crashes, slow loading speed, …
While customer acquisition is arguably the most important strategy to grow your online business, you should also focus on retention. Acquiring a new customer costs five times more than retaining an existing customer. Focusing on customer retention will reduce your marketing budget, and when done right, it can drive up customer acquisitions as your customers …
Customer Retention Strategies for your Online Business Read More »
We are smack at the beginning of the new year, and there is no better time than now to make smart goals for your small business. At the back of our minds, likely in writing too, we have personal or business goals to propel us throughout the year. They might be unreasonable and unrealistic but …
During the holiday rush, it can be tempting to only focus on improving conversions and profits. However, it is crucial to also concentrate on delivering exceptional customer service to your clients. Neglecting or providing a sub-par customer experience will not only cost you clients but will also ruin your hard-earned reputation. In this post, we …
How to nail Customer Service during the Holidays! Read More »
With holiday shopping and promotions taking center stage, there is no better time than now to focus on the security of your e-commerce site. So far, we have covered crucial topics to ensure you are ready for the holiday season, such as updating your site design, prepping for holiday traffic, and holiday marketing ideas to …
With the holidays quickly rolling around, travel is the first thing that most people think about for a break from the monotony of life. If you are in the tours and travel industry, there is no better time than now to take advantage of the rocketing holiday tours demand and boost your revenue. The best …
6 Marketing Strategies for your Tours and Travel Business Read More »
Starting a travel blog is a great side hustle and an excellent way to share your passion with the world. Not only is it an effective way to document your travel experience, but also a lucrative opportunity to make some extra income on the side. With accessible and easy-to-use online tools, setting up a travel …
As a website owner, your top priority is increasing holiday traffic and getting viable leads or conversions for your business. The holiday season presents an excellent opportunity to attract and retain customers on your e-commerce site. However, one of the greatest mistakes you could make is not preparing for the traffic. Getting ready for unforeseen …
