With the holidays just around the corner, there is no better time than now to plan for your holiday sales. The holiday season is the biggest spending period of the year and has the potential to boost your sales significantly. Hence, you want to ensure that your website design is ready and geared up for the upcoming season.
Sticking to your tried-and-tested site structure throughout the year will do nothing for you in terms of spiking the interest of holiday buyers, engagement, and sales. Luckily, there are plenty of ways to create subtle changes without a complete overhaul of your site. In a nutshell, we will go through strategies to revamp your website design to bring on the holiday cheer and last you through the holidays.
Let us break it down!
Holiday-themed branding. Your customers are used to your regular website design throughout the year. Now is the time to add some glitz and glam to go with the holiday spirit. However, be careful not to overdo it so that your site can remain functional. Remember, less is more when experimenting with festive touches to make your brand holiday-themed. So, the rule of the thumb is to not go too over the top, especially if you are not sure your audience will be receptive. Plus, you want your regular customers to know that they are on the right site.
Build buzz with holiday offers and discounts. When mapping out your promotions, be sure to add holiday gifts and discounts on popular products to draw in seasonal shoppers to your site. With so many websites using promotional offers to boost sales, you want to have competitive rates to avoid turning away potential customers.
Revamp your website. If you have been putting off that much-needed redesign, now is the best time to rebuild your site. If your site requires more than aesthetic touches to be effective this holiday season, do not shy away from building it again from scratch. Redesigning your site will help you take advantage of current design trends, improve user experience on your site, and ultimately, more conversions. Plus, the holiday season leading up to the new year is the best time to rebrand your business, get a fresh look for our site and gain coveted business opportunities.
Related: Website Redesign Checklist
Make your site mobile-friendly. If your site is not optimized for mobile, you are missing out on mobile traffic and sales. Plus, with more people relying on mobile devices to make purchases, you do not want to lose business to competitors with responsive sites. Preview your site across multiple devices, test links, tabs, and buttons for responsiveness. Test if web users can fill lead-generation forms and view product images or call to action.
You can embark on creating a mobile-friendly site before the holiday crunch hits.
Streamline your checkout and payment process.
Tidy up your site structure and enhance navigation by streamlining the menus and adding a search bar. You want your web users to find products easily, fill delivery or payment forms, and checkout with a minimal number of clicks.
Finding faster delivery options should also be a key priority for the holiday season. With more than 78% of shoppers expecting same-day delivery, you need to make it possible for your customers to receive their products within the shortest time possible. Plus, real-time tracking is a value-added service that your customers would appreciate.
Review your hosting plan. Lastly, you need to ensure your hosting package can support the holiday traffic you anticipate on your site. Without a rock-solid hosting plan, your site design will not be successful on its own. Ensure your site requirements, in terms of security, speed, performance, and scalable resources, are met for the success of your online business. Our e-commerce solutions are the best bet and guarantee stellar performance and round-the-clock technical support.
A strong focus on these strategies will ensure your site design is ready for the holiday season. Now you can concentrate on jazzing up your site with holiday gifts, special coupons, as well as spreading the word on social media regarding any new offers or deals.